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Google's $1.1 billion HTC deal closes w/ more research, marketing, distribution planned

Google's $1.1 billion HTC deal closes w/ more research, marketing, distribution planned

Not only does HTC get a big boost from a powerful partner, but Google also gains hardware expertise, something it needs if it wants to keep up with the likes of Apple and Amazon.

Google recently closed a deal with HTC, a Taiwan-based electronics company, acquiring 2,000 smartphone specialists in the process, according to a Tuesday announcement.

The move represents a serious expansion of Google's hardware efforts, and the most obvious application of the new engineering talent is in its line of Pixel smartphones. The Pixel Visual Core chip is just the beginning for Google. The Google Pixel, Pixel XL, and Pixel 2 smartphone were a collaboration between Google and HTC, and these 2,000 HTC employees are the ones that made up the Pixel team inside HTC.

The deal means that over 2,000 HTC engineers and designers will be moving under the Google umbrella. Google is known to rely on more than one OEM for its Pixel phones. Most of these companies have struggled to make money selling premium handsets that compete with the iPhone, while Google benefited from distributing search and other lucrative software services on those devices. However, somewhat unexpectedly, the partial acquisition left HTC with a depleted team that has continued to deliver new flagship devices.

Jamie Vardy rubbishes Chelsea move
It was a fine finish in his first appearance and no more than Puel's side deserved following a scintillating start. Vardy, 31, has been linked with Everton and reigning Premier League champions Chelsea .

These will combine "the best of Google's AI, software and hardware", as well as leverage the "decades of experience" brought to the table by the newly acquired engineering team.

Google is in a race with Apple and to win that race, it needs to do things a little more differently.

"As our hardware business enters its third year, we remain committed to building and investing for the long run", said Osterloh. HTC built the first Pixel phone.

The company is still a minor player in terms of smartphones shipments, but the Pixel phones are aimed directly at high-end market players like Samsung and Apple.

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