• News
  • Global News

Google's $1.1 billion HTC deal closes w/ more research, marketing, distribution planned

Google's $1.1 billion HTC deal closes w/ more research, marketing, distribution planned

Not only does HTC get a big boost from a powerful partner, but Google also gains hardware expertise, something it needs if it wants to keep up with the likes of Apple and Amazon.

Google recently closed a deal with HTC, a Taiwan-based electronics company, acquiring 2,000 smartphone specialists in the process, according to a Tuesday announcement.

The move represents a serious expansion of Google's hardware efforts, and the most obvious application of the new engineering talent is in its line of Pixel smartphones. The Pixel Visual Core chip is just the beginning for Google. The Google Pixel, Pixel XL, and Pixel 2 smartphone were a collaboration between Google and HTC, and these 2,000 HTC employees are the ones that made up the Pixel team inside HTC.

The deal means that over 2,000 HTC engineers and designers will be moving under the Google umbrella. Google is known to rely on more than one OEM for its Pixel phones. Most of these companies have struggled to make money selling premium handsets that compete with the iPhone, while Google benefited from distributing search and other lucrative software services on those devices. However, somewhat unexpectedly, the partial acquisition left HTC with a depleted team that has continued to deliver new flagship devices.

Jamie Vardy rubbishes Chelsea move
It was a fine finish in his first appearance and no more than Puel's side deserved following a scintillating start. Vardy, 31, has been linked with Everton and reigning Premier League champions Chelsea .

These will combine "the best of Google's AI, software and hardware", as well as leverage the "decades of experience" brought to the table by the newly acquired engineering team.

Google is in a race with Apple and to win that race, it needs to do things a little more differently.

"As our hardware business enters its third year, we remain committed to building and investing for the long run", said Osterloh. HTC built the first Pixel phone.

The company is still a minor player in terms of smartphones shipments, but the Pixel phones are aimed directly at high-end market players like Samsung and Apple.

Leave Your Comment

Leave Your Comment


Latest News

Breaking News



Recommended

Was the BBC right to axe Brendan Cole from Strictly?

There had been speculation that Brendan would not return to the series following backstage clashes with the judges. Cole received many messages of thanks and support, with some saying the show would not be the same without him.

Netanyahu confronts Putin over Iran's actions in Syria, Lebanon

Its troops have fought alongside Iranian and Russian forces, helping Syrian President Bashar Assad during a seven-year civil war. Netanyahu and Putin met for some 90 minutes privately, and also held talks on bilateral issues with their wider staffs.

Ikea founder Ingvar Kamprad dies

He left the country in 1976 for Switzerland in protest of his homeland's crippling taxes - the highest in the world at the time. It was the start of what became IKEA , now with 403 stores across the globe, 190,000 employees and $47 billion in annual sales.

Janelle Monae Introduces Kesha With a Powerful Message About the #MeToo Movement

Luke , the producer whom Kesha accuses of raping and psychologically tormenting her. "We're honored to stand with you and welcome you, Kesha ".

Jury finds Ronald Gasser guilty of manslaughter in Joe McKnight shooting

Prosecutors told jurors Friday that the evidence shows Gasser angrily pursued McKnight and shot him from inside his own vehicle . The confrontation ended at an intersection, where McKnight exited his auto , approached Gasser's passenger window and was shot.

George Soros: Google and Facebook 'Deliberately Engineer Addiction'

Soros warned that these companies would likely "compromise themselves" to enter the Chinese market. South Korea's President Moon Jae-in thanked Trump for contributing to this development.

People expanded out of Africa 40000 years sooner than we thought

This means there were even earlier opportunities for cultural and/or biological interactions with other local non-modern human species, Quam said.

Michigan State athletic director Mark Hollis announces retirement

Comfort, compassion and understanding for the survivors and our community; togetherness, time and love for my family". In Washington, U.S. senators from both parties are calling for creation of a select committee to investigate the U.S.

Train Gets Derailed During Rush-hour in Milan; 5 Dead, Over 100 Injured

The carabinieri police confirmed at least two people had been killed, 10 seriously injured and dozens more slightly injured. In 2009, 32 people were killed when a freight train carrying liquefied petroleum gas derailed and exploded in Tuscany.

Newsflash: Maimane steps in, prepares Cape Town for disaster measures

If water runs out, Cape Town will be the first city in the developed world to experience such a catastrophic event. Day Zero (predicted day non-essential supplies to be cut off): 12 April (revised down from 21 April last week).