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Katy Perry Cancels Performance in China Over 'Family Emergency'

The event was launched seven years ago by online retail giant Alibaba to celebrate singledom, with participants encouraged to buy something for themselves. Last month, it said it would focus on combating fake reviews.

"Singles Day 2016 is expected to be bigger than ever".

Japanese, American and Korean products are the most popular ones among the pre-sale products on Tmall Global, a specialty section for imported goods on Tmall.

Pop star Katy Perry has pulled out of a star-studded extravaganza put on by China's largest online retailer without explanation.

"11.11 has evolved far beyond a 24-hour sales event", CEO Daniel Zhang said in a statement.

Kobe Bryant at Alibaba's 11.11 Global Shopping Festival Gala Celebration in ShenzhenVictoria's Secret model He Sui walks down the stage at Alibaba's Global 11.11 Global Shopping Festival Gala Celebration.The gala venue in Shenzen. "With more than 439 million active users on our platforms, Alibaba owns a robust database of real-time consumer insights that not only fuels our ecosystem, but serves as an extremely powerful source of market intelligence for our partners and clients".

Yoenis Cespedes officially opts out of contract with the Mets
Heyward landed an eight-year pact while Upton signed for six and Gordon re-upped with the Royals for four years. That deal, of course, gave Cespedes the right to opt out after the 2016 season and head into free agency.

70% of all transactions were made on mobile devices during Singles' Day 2015. Weibo followers of actor and singer Cheney Chen, a Unilever brand spokesman, and consumers who watch videos featuring Chen on Youku are identified as potential Unilever customers, and marketing messages are pushed to them. Alibaba is touting a virtual reality service to let Chinese buy from Macy's in NY and Tokyo's Otaku Mode.

Singles Day gets its name from the loneliest number.

"It is also going global, extending beyond China and Asia to include many worldwide retailers who offer attractive discounts and more efficient cross-border shipping", she said. It has since become an entrenched shopping tradition with a spending total that outstrips Black Friday and Cyber Monday combined.

E-commerce might not remain the robust growth as it did in the past few years but online shopping will play a more important role in people's daily shopping life, said Adams Xu, consulting partner at consulting firm PwC Strategy&. Among the stocks gearing up for the shopping frenzy is Chinese e-tailer Alibaba Group Holding Ltd (NYSE:BABA).

Purchases on Singles Day are typically for oneself.

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